Project Mu NS Pad Bedding / Break-In Question

[InfinitG]

I just picked up some Project Mu NS pads after receiving great input from you guys, and I have a question about the proper bedding procedure for them. The box says the following (exact transcription):

"Since the brake pad does not bite the disk rotor right after changing the brake pad, the braking force is low. Driving at 45km/h (30miles/h), from 20 to 30 times of usual braking are needed to be done as a warm-up. Make sure the braking force becomes stronger after the warm-up. Avoid hard driving until the driving distance gets more than 40km (25miles) after replacing the brake pad."

"The brake pad of Project Mu gets finished surface heat treatment and be. Accordingly, there is not the necessity of heat treatment."

I'm confused because this is pretty much the opposite of every pad break-in procedure that I've read here on the forums. They all involve several rounds of hard braking right off the bat, and advise against "usual braking" before the process is complete. Thoughts? I plan on installing the pads Saturday and I don't want to screw them up. I'm also putting on new rotors... if that makes any difference.

Thanks.