Marketing to Runners
Joined: Nov 2004
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From: Nova Scotia, Canada
Marketing to Runners
Went for a stroll down to the mailbox this afternoon. Lo and behold was the December issue of my trusty "Runners World" along with the requisite collection of bills and flyers of course. As I carried away the magazine I wondered what the heck was inside making it so fat. To my surprise there was a thick glossy 16 page (multi fold) insert promoting the new '07 sedan glued into the centre. One of the more extensive and well done ones I've seen in my 20+ years in advertising. There was even a business reply mail envelope perforated on the insert.
Hmmm- marketing a performance sport sedan to people interested in performance at their own sport. Works for me.
Hmmm- marketing a performance sport sedan to people interested in performance at their own sport. Works for me.
That sounds pretty cool Deane. A bit of special treatment for the peeps that put out that extra to keep their bodies like lean, mean, performance machines 
. Props to you 
I need lots, and lots, and lots of work before I would ever qualify for that treatment
.
. Props to you I need lots, and lots, and lots of work before I would ever qualify for that treatment
.
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Joined: Sep 2005
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From: Sacramento
It isn't worth a sticky, but it would be interesting to get reports on what different magazines Nissаn uses to advertise the new G35. It would indicate who Nissаn thinks their potential customers are. The runner demographic is, no doubt, younger, active and upscale, and thus prime G35 customers. With today's pinpoint marketing, for a given magazine whether you get a G35 ad (or insert) might also depend upon your address.
Joined: Jan 2004
Posts: 21,095
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From: Toronto, GTA north
Originally Posted by RBull
Went for a stroll down to the mailbox this afternoon. Lo and behold was the December issue of my trusty "Runners World" along with the requisite collection of bills and flyers of course. As I carried away the magazine I wondered what the heck was inside making it so fat. To my surprise there was a thick glossy 16 page (multi fold) insert promoting the new '07 sedan glued into the centre. One of the more extensive and well done ones I've seen in my 20+ years in advertising. There was even a business reply mail envelope perforated on the insert.
Hmmm- marketing a performance sport sedan to people interested in performance at their own sport. Works for me.
Hmmm- marketing a performance sport sedan to people interested in performance at their own sport. Works for me.
Deane!I like their thinking....
Performance athlete = performance car
Joined: Nov 2004
Posts: 19,619
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From: Nova Scotia, Canada
Originally Posted by DWP
It isn't worth a sticky, but it would be interesting to get reports on what different magazines Nissаn uses to advertise the new G35. It would indicate who Nissаn thinks their potential customers are. The runner demographic is, no doubt, younger, active and upscale, and thus prime G35 customers. With today's pinpoint marketing, for a given magazine whether you get a G35 ad (or insert) might also depend upon your address.
Originally Posted by RBull
Yes that would be interesting. I posted this because it happens to be the first advertising I've seen for the new model and was surprised where I saw it.
Registered User
Joined: Sep 2005
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Originally Posted by DWP
... The runner demographic is, no doubt, younger, active and upscale, and thus prime G35 customers....
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Joined: Nov 2004
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From: Nova Scotia, Canada
Originally Posted by usual_suspect
I know I'm not the only "older, active and upscale" runner in the demographic. Better take another poll!
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From: Sacramento
Just got the new Wired magazine yesterday and it had a full-page ad for the '07. Wired appeals to people like me who are, in their own opinion, cutting-edge technorati, and so a toy-stuffed cаr like the new G35 would be a natural fit.
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I am 30, a runner(19:16 5K with an 80+ lb double Jogging stroller), I own an 05 G, and will own an 07 G someday. They don’t need to advertise to me. They already have me hooked. I do see an awful lot of G35s at the races now though. However, those are almost always coupes. Now if they could just find away to get the double jogger in the G without ruining the cars lines then I would upgrade today!
Joined: Nov 2004
Posts: 19,619
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From: Nova Scotia, Canada
Originally Posted by mpgxsvcd
I am 30, a runner(19:16 5K with an 80+ lb double Jogging stroller), I own an 05 G, and will own an 07 G someday. They don’t need to advertise to me. They already have me hooked. I do see an awful lot of G35s at the races now though. However, those are almost always coupes. Now if they could just find away to get the double jogger in the G without ruining the cars lines then I would upgrade today!
Joined: Jun 2002
Posts: 30,341
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From: Cambridge, Ont. Canada
Originally Posted by GEE35X
That sounds pretty cool Deane. A bit of special treatment for the peeps that put out that extra to keep their bodies like lean, mean, performance machines . Props to you
I need lots, and lots, and lots of work before I would ever qualify for that treatment .
. Props to you I need lots, and lots, and lots of work before I would ever qualify for that treatment
. Good find, Deane....
C.
Joined: Nov 2004
Posts: 19,619
Likes: 6
From: Nova Scotia, Canada
Originally Posted by GEE35X
That sounds pretty cool Deane. A bit of special treatment for the peeps that put out that extra to keep their bodies like lean, mean, performance machines . Props to you
I need lots, and lots, and lots of work before I would ever qualify for that treatment .
. Props to you I need lots, and lots, and lots of work before I would ever qualify for that treatment
. I'm sure you can hold your own out there.