Risky Coors Ad Mocking Torontonians
#1
08-19-2009 | 11:13 AM
Joined: Nov 2003
Posts: 30,233
Likes: 175
From: Rothesay, New Brunswick, Canada
Risky Coors Ad Mocking Torontonians
#3
08-19-2009 | 11:47 AM
#4
08-19-2009 | 12:06 PM
Registered User
Joined: Feb 2007
Posts: 1,067
Likes: 3
From: West Coast Canada
this is hillarious. it appears the driving force behind the removal of these ads was a woman on vacation from TO who saw the ad and got offended and complained to Coors.
Coors received 10 (yes, only 10!) complaint emails/calls and decided to pull the slogan. they are physically removing 30 billboard ads around Vancity as we speak, after spending who knows how much on the ad campaign. this slogan is a superficial jab at our rivals to the east, all in good fun. BC'ers get joked about all the time: weed-smoking, tree-hugging, NDP hippies etc...and we get that, it rolls of our shoulders. developing thick skin is part of growing up and helps immensely with daily "disturbances" such as this.
2 issues here: the first is that somebody was horrified enough to take the time/effort to formally complain about something as innocuous as this - are you kidding me? the second is that Coors pulled the ad after 10 complaints - big deal.
i'm guessing the execs who made the decision to pull the ad are based in the east and sympathized with the whiners. it is a well-established western-Canada tradition to lightly bash the TO crowd. most of the mockery surrounds sports (mainly the Leafs) and the heavy bias that TO teams have on TV coverage. for instance; every early HNIC game involves the Leafs, no matter how brutal they are at the moment.
anyhow, Coors is likely to benefit greatly from this exposure. the people who whined probably aren't beer drinkers anyways so they lost nothing. actually, they likely will solidify their position with fans of their product (not me) - at least west of TO.
Coors received 10 (yes, only 10!) complaint emails/calls and decided to pull the slogan. they are physically removing 30 billboard ads around Vancity as we speak, after spending who knows how much on the ad campaign. this slogan is a superficial jab at our rivals to the east, all in good fun. BC'ers get joked about all the time: weed-smoking, tree-hugging, NDP hippies etc...and we get that, it rolls of our shoulders. developing thick skin is part of growing up and helps immensely with daily "disturbances" such as this.
2 issues here: the first is that somebody was horrified enough to take the time/effort to formally complain about something as innocuous as this - are you kidding me? the second is that Coors pulled the ad after 10 complaints - big deal.
i'm guessing the execs who made the decision to pull the ad are based in the east and sympathized with the whiners. it is a well-established western-Canada tradition to lightly bash the TO crowd. most of the mockery surrounds sports (mainly the Leafs) and the heavy bias that TO teams have on TV coverage. for instance; every early HNIC game involves the Leafs, no matter how brutal they are at the moment.
anyhow, Coors is likely to benefit greatly from this exposure. the people who whined probably aren't beer drinkers anyways so they lost nothing. actually, they likely will solidify their position with fans of their product (not me) - at least west of TO.
Last edited by canucklehead; 08-19-2009 at 12:13 PM.
#5
08-19-2009 | 12:13 PM
Registered User
iTrader: (22)
Joined: Feb 2008
Posts: 1,121
Likes: 114
From: The 519.. You knowwwwww
this is hillarious. it appears the driving force behind the removal of these ads was a woman on vacation from TO who saw the ad and got offended and complained to Coors.
Coors received 10 (yes, only 10!) complaint emails/calls and decided to pull the slogan. they are physically removing 30 billboard ads around Vancity as we speak, after spending who knows how much on the ad campaign. this slogan is a superficial jab at our rivals to the east, all in good fun. BC'ers get joked about all the time: weed-smoking, tree-hugging, NDP hippies etc...and we get that, it rolls of our shoulders. developing thick skin is part of growing up and helps immensely with daily "disturbances" such as this.
Coors received 10 (yes, only 10!) complaint emails/calls and decided to pull the slogan. they are physically removing 30 billboard ads around Vancity as we speak, after spending who knows how much on the ad campaign. this slogan is a superficial jab at our rivals to the east, all in good fun. BC'ers get joked about all the time: weed-smoking, tree-hugging, NDP hippies etc...and we get that, it rolls of our shoulders. developing thick skin is part of growing up and helps immensely with daily "disturbances" such as this.
#7
08-19-2009 | 12:59 PM
Registered User
Joined: Jun 2009
Posts: 344
Likes: 2
From: Ontario, Canada
Read about this yesterday in the Star.
Here is what I have to say...
1. The ad is funny/clever, so props for that. Good marketing is about creativity. I prefer this ad over one which portrays a “lifestyle” you experience when you drink a certain beverage.
2. I'm from TO and I'm not offended... as going back to my first point, it's meant to be funny.
3. The ad says "most" not all.
4. Those from TO who really get offended reinforce the stereotypes about Torontonians even more.
I'm almost certain Coors outsources their marketing to an outside agency... of course Coors would still be the one approving the ads if that's the case.
If I have an issue with the ad, it is this... alcohol companies should not be associated with Olympics/sports. And yeah, I know not everyone will agree with that either.
Here is what I have to say...
1. The ad is funny/clever, so props for that. Good marketing is about creativity. I prefer this ad over one which portrays a “lifestyle” you experience when you drink a certain beverage.
2. I'm from TO and I'm not offended... as going back to my first point, it's meant to be funny.
3. The ad says "most" not all.
4. Those from TO who really get offended reinforce the stereotypes about Torontonians even more.
I'm almost certain Coors outsources their marketing to an outside agency... of course Coors would still be the one approving the ads if that's the case.
If I have an issue with the ad, it is this... alcohol companies should not be associated with Olympics/sports. And yeah, I know not everyone will agree with that either.
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#9
08-19-2009 | 01:39 PM
#10
08-19-2009 | 03:50 PM
Joined: Nov 2003
Posts: 30,233
Likes: 175
From: Rothesay, New Brunswick, Canada
I agree with what has been posted so far. I actually found the ad to be both humourous and clever(albeit on the high side of riskiness). I'll admit that I didn't want to state this out of the gate not knowing what GTA member's reactions might be. Having said that though, I can see how some people could be offended by it.
#12
08-19-2009 | 09:16 PM
