Infiniti targeting EX towards female buyers
They should release the EX in pastel colors then. Include a fold out make up counter and high resolution mirror. IMO it's not a good marketing move. Isn't giving the majority what they want a basic marketing strategy? If females make up only 35% of Infiniti sales, why would they risk skewing their market to balance it out between sex? 
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Originally Posted by GeeWillikers
If anyone measures their self-worth by the automobile they drive, they have issues.
I couldn't care less what anyone thinks of what I drive - if I like the car and choose to own it, good for me. If someone wants to give me grief and have me care about it, they'll have to do better than call my car or me 'girly...'
But point well taken. ALL SUVs are chick-cars in my opinion, because that's who you normally see driving them - cell phone glued to the ear.
I couldn't care less what anyone thinks of what I drive - if I like the car and choose to own it, good for me. If someone wants to give me grief and have me care about it, they'll have to do better than call my car or me 'girly...'
But point well taken. ALL SUVs are chick-cars in my opinion, because that's who you normally see driving them - cell phone glued to the ear.
so i take it you want the EX that bad, huh?
jk
heres an interesting twist. If woman are supposively drawn to this car according to nissan then it may do some men some good as if they are driving it, it will then get womans attention and maybe get u some ***....Just a thought
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