I got the sport wheel package. It seems they have lost some of the "luster" since I bought them. I dont ride rough or through dirt. I am a casual driver. Anyone else have this problem? They seem really dull on the interior of the wheel.

 

I'm not sure what you're referring to as the "interior of the wheel", but I've had mine 2 months and they don't seem any different. I don't suppose break dust could be causing the problem?

 

You can try cleaning them and then hitting them with a cleaner wax or wheel polish. I had the sport wheels on my car for nearly a year and I didn't experience any decrease in shine. I kept them clean and polished though. You may want to give this a shot.

http://www.motherspowerball.com/

 

Without proper cleaning and protection they will appear to lose the luster...but put some work into them and it will come right back.

Check out the detailing thread on this forum, or a major detailing forum like autopia.

Personally I wash like normal at ever wash, and every once in a while when they are super dirty will use a wheel wash. The key is sealing them though, I use Wheel Sealant, as this protects them and makes washing easier next time.