FGC's Hot August Discussions
#662
08-08-2011, 08:51 PM
Join Date: Apr 2009
Location: Tallahassee, FL (or thereabout)
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In other news... I got into a argument with my creative director this morning. She has been with the company for 32 yrs and we were in a argument over best font practices in design.... I told her there are no more standers on best font practices anymore. In the 90s there was. But now designers stand out by taking chances. She just did not understand my logic. I told her there is no set practices on overall design. If there were everything would look the same.
The argument rose after I gave her this layout for a weekly blast we are doing.
She wants me to turn all the font to script and thinks it would be more impactful. I told her NOBODY WOULD CLICK IT. And it would suck and look ugly.
I went on to say this is why you hired me let me design for you. And let me show you what works.
please no cool story bro crap. I really just want someones opinion
The argument rose after I gave her this layout for a weekly blast we are doing.
She wants me to turn all the font to script and thinks it would be more impactful. I told her NOBODY WOULD CLICK IT. And it would suck and look ugly.
I went on to say this is why you hired me let me design for you. And let me show you what works.
please no cool story bro crap. I really just want someones opinion
For example, light text on dark background makes serifed fonts a no-no... too hard to read.
For large fonts with only a hand-full of words, you can get a way with bending the rules though.
In your example, I can actually see both ends of the argument have valid points.
It does look plain, and she's thinking a script font would make it more fresh by changing it up a bit and not having all the same font.
But you're saying a script wouldn't look good there (and I agree)
The title looks pretty much fine as-is, but the other text is what really needs working on.
Sometimes it's not the obvious thing (title) but the more subtle (verbiage)
#663
08-08-2011, 08:56 PM
Join Date: Apr 2009
Location: Tallahassee, FL (or thereabout)
Posts: 22,160
Received 851 Likes
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639 Posts
She went on to say nobody would be able to read that on a small screen or standing away from there monitor so she took 10 steps backwards and asked me to do the same... I said would reads there emails 10 feet away? And then I emailed this to my iPhone and showed her and she was able to read it but then started a new argument about her age and others her age won't be able to read it. lol.
I pulled up the demographic click ratio and it was young adults at 60 percent lol.
I pulled up the demographic click ratio and it was young adults at 60 percent lol.
Just come up with solutions rather than trying to simply disprove her points.
For example, take what Mikey was saying... there's actually a way in Photoshop (I'm sure it could be done in other Adobe products as well) to kinda do the ghosted fade/shadow that's very subtle and doesn't look over-done at all, but at the same time does and excellent job of making white text one a light background really 'pop'
#665
08-08-2011, 09:49 PM
Hey everyone. Hope everyone enjoyed their weekend. I spent all day yesterday (seriously all day) cleaning my apartment. It's almost like I just moved in! Work has been a struggle but my management is in the process of restructuring my job description and pay plan, so everyone keep their fingers crossed for me!
#667
08-08-2011, 10:09 PM
Best of luck on getting that worked out V. Hope all is well. How was everyones day? Any interesting stories? Chad you usually have some fun ones of co-workers pissing you off....
#672
08-08-2011, 11:13 PM
Join Date: Apr 2009
Location: Tallahassee, FL (or thereabout)
Posts: 22,160
Received 851 Likes
on
639 Posts
Here you go!
https://g35driver.com/forums/engine-...wire-tuck.html
https://g35driver.com/forums/g35-sed...wire-tuck.html
Check out both threads, each has great info.
https://g35driver.com/forums/engine-...wire-tuck.html
https://g35driver.com/forums/g35-sed...wire-tuck.html
Check out both threads, each has great info.
