I just got a letter from a specific dealer offering to buy back my G35 "at or above current market value".
Here the rest of the letter:

"[This specific dealer] DID NOT meet their quota on specific pre-own Infinitis; therefore, we have been authorized to conduct this special event one more time. The special programs that NOW exist are set to expire on April 22nd.
Due to unprecedented demand, we are still in need of several select pre-owned 2006 Infiniti vehicles to satisfy current customer requests. As the identified owner of one of these vedicles our used car manager has been autorized to re-purchase your vehicle at, or above, current market value.
In exchange for your pre-owned 2006 G35, we would like for you to consider any new 2007 Infiniti or certified pre-owned vehicle in our current inventory. Your high trade-in value, combined with factory incentives, makes this an excellent opportunity to get into a new vehicle with little or no money down and with a lease or finance plan sure to entice you."

What do you guys thing of this? Is this sort of a way to get current owners to buy their new cars?

I wonder what they meant by "at, or above market value"? Do they mean Trade-in values or purchase value?

 

Just a ploy to get you back to sell you another vehicle.

 

It's BS. Yeah they buy it back for market value, but they want you to buy a new car and pay hundreds more per month in payments. Throw that shyt away

 

I've received 2 ot 3... it's bogus, they just want to sell you a new car. You will NEVER get as much from the dealer as you will private party.

 

Yeah, I kind of figure.

 

wow sounds like that infiniti dealer is playing games like they are selling kias.

 

They do this all the time......simple way of rousing your interest into buying another vehicle.....then they can slam you on your trade, and make more money off you by selling you another car....Oldest trick in the car sales book.

 

Automotive News, the primary trade magazine for car dealers, has tons of ads in the back from companies that sell this sort of program to dealers. They all boast about the extra sales they can deliver with their "special events."

 

Do you really believe the stealership will give you what your G is worth? Just
like all trade-ins they'll be willing to give you wholesale.......my notice went
into the circular file when it showed up......two points!

 

brian - tell me your avatar was photoshopped! please! - lmao

 

Yeah, I'm raising the Bull$hit flag. "We need used cars, so come on in so we can sell you a used car"

 

you gott admit, thats aGREAT MARKETIG PLOY!
1. theyve already sold you a car
2. you bring your used one back ( which will get re-sold)
3. you purchase a newer model.
* same car has now been bought TWICE. same customer has bought 2 cars in a matter of months...dealer ( potentially ) would have moved 2 cars / 3 sales *

 

but if you're that good of a sales consultant the customer would come back and refer people to you regardless...

not being cocky i just have the numbers to prove it lol

 

i agree w/ you - 100%..but as a marketing ploy- you have to admit, this one was good!

 

Its only great if it works though... I can't imagine anyone thinks they will get a better deal this way than to sell on their own and re-buy...