What you think of this "Infiniti buy back program"
#1
Join Date: Nov 2006
Location: Orange County
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What you think of this "Infiniti buy back program"
I just got a letter from a specific dealer offering to buy back my G35 "at or above current market value".
Here the rest of the letter:
"[This specific dealer] DID NOT meet their quota on specific pre-own Infinitis; therefore, we have been authorized to conduct this special event one more time. The special programs that NOW exist are set to expire on April 22nd.
Due to unprecedented demand, we are still in need of several select pre-owned 2006 Infiniti vehicles to satisfy current customer requests. As the identified owner of one of these vedicles our used car manager has been autorized to re-purchase your vehicle at, or above, current market value.
In exchange for your pre-owned 2006 G35, we would like for you to consider any new 2007 Infiniti or certified pre-owned vehicle in our current inventory. Your high trade-in value, combined with factory incentives, makes this an excellent opportunity to get into a new vehicle with little or no money down and with a lease or finance plan sure to entice you."
What do you guys thing of this? Is this sort of a way to get current owners to buy their new cars?
I wonder what they meant by "at, or above market value"? Do they mean Trade-in values or purchase value?
Here the rest of the letter:
"[This specific dealer] DID NOT meet their quota on specific pre-own Infinitis; therefore, we have been authorized to conduct this special event one more time. The special programs that NOW exist are set to expire on April 22nd.
Due to unprecedented demand, we are still in need of several select pre-owned 2006 Infiniti vehicles to satisfy current customer requests. As the identified owner of one of these vedicles our used car manager has been autorized to re-purchase your vehicle at, or above, current market value.
In exchange for your pre-owned 2006 G35, we would like for you to consider any new 2007 Infiniti or certified pre-owned vehicle in our current inventory. Your high trade-in value, combined with factory incentives, makes this an excellent opportunity to get into a new vehicle with little or no money down and with a lease or finance plan sure to entice you."
What do you guys thing of this? Is this sort of a way to get current owners to buy their new cars?
I wonder what they meant by "at, or above market value"? Do they mean Trade-in values or purchase value?
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...Due to unprecedented demand, we are still in need of several select pre-owned 2006 Infiniti vehicles to satisfy current customer requests.
In exchange for your pre-owned 2006 G35, we would like for you to consider any new 2007 Infiniti or certified pre-owned vehicle in our current inventory.
In exchange for your pre-owned 2006 G35, we would like for you to consider any new 2007 Infiniti or certified pre-owned vehicle in our current inventory.
#12
you gott admit, thats aGREAT MARKETIG PLOY!
1. theyve already sold you a car
2. you bring your used one back ( which will get re-sold)
3. you purchase a newer model.
* same car has now been bought TWICE. same customer has bought 2 cars in a matter of months...dealer ( potentially ) would have moved 2 cars / 3 sales *
1. theyve already sold you a car
2. you bring your used one back ( which will get re-sold)
3. you purchase a newer model.
* same car has now been bought TWICE. same customer has bought 2 cars in a matter of months...dealer ( potentially ) would have moved 2 cars / 3 sales *
#13
#15
Originally Posted by j-champaco
you gott admit, thats aGREAT MARKETIG PLOY!
1. theyve already sold you a car
2. you bring your used one back ( which will get re-sold)
3. you purchase a newer model.
* same car has now been bought TWICE. same customer has bought 2 cars in a matter of months...dealer ( potentially ) would have moved 2 cars / 3 sales *
1. theyve already sold you a car
2. you bring your used one back ( which will get re-sold)
3. you purchase a newer model.
* same car has now been bought TWICE. same customer has bought 2 cars in a matter of months...dealer ( potentially ) would have moved 2 cars / 3 sales *