Infinitis new naming scheme
#31
12-18-2012, 12:48 PM
How does the new naming convention support growth? I'm not saying the current Gxx (xx=liters of displacement) is the best thing ever, but I'm curious how they will change the numbers with each model change.
A Q50 would be the initial release. What is the second generation? Q51? Can't use Q60 because it's already used. Will it leapfrog to Q80? If so, the third generation will be in the hundreds.
A Q50 would be the initial release. What is the second generation? Q51? Can't use Q60 because it's already used. Will it leapfrog to Q80? If so, the third generation will be in the hundreds.
#33
12-18-2012, 01:00 PM
As dumb as this move is at this point in time, it sort of makes sense from a global perspective... only sort of...
"Infiniti" as a brand is going through aggressive growth in new markets, Europe, Mid-East, etc. where the established "luxury" brands are the typical Audi, BMW, Volvo, etc. How are Audi cars named? A3, A4, A5, A6 So having a similar scheme for Infiniti Q50, Q60, Q70 etc somewhat matches an easily recognizable hierarchy. So plus 1 for attempting to simplify naming for comparison in new markets, minus 15 for following the crowd.
Also, BMW hasn't used the last numbers to match engine size in a while now, a 335i and 328i are both 3.0L engines.
Totally agree, way to isolate the market that put Infiniti on the map in the first place. They couldn't build a proper Q flagship, so now they're ALL Q's! That was easy, bonuses for everyone!
I would guess the next generation would still be a Q50.
"Infiniti" as a brand is going through aggressive growth in new markets, Europe, Mid-East, etc. where the established "luxury" brands are the typical Audi, BMW, Volvo, etc. How are Audi cars named? A3, A4, A5, A6 So having a similar scheme for Infiniti Q50, Q60, Q70 etc somewhat matches an easily recognizable hierarchy. So plus 1 for attempting to simplify naming for comparison in new markets, minus 15 for following the crowd.
Also, BMW hasn't used the last numbers to match engine size in a while now, a 335i and 328i are both 3.0L engines.
This is a terrible idea. I'm not sure what specific research they did that told them this would be a good idea, but it really kills the product differentiation they've spent so much time and money building up over the last 10 years. The G, and arguably the F, has become iconic, and this naming convention further confuses people by making people think of an old flagship model (Q45) without actually producing one (unless the Q70 is intended to be that).
I am not a fan of this change.
I am not a fan of this change.
How does the new naming convention support growth? I'm not saying the current Gxx (xx=liters of displacement) is the best thing ever, but I'm curious how they will change the numbers with each model change.
A Q50 would be the initial release. What is the second generation? Q51? Can't use Q60 because it's already used. Will it leapfrog to Q80? If so, the third generation will be in the hundreds.
A Q50 would be the initial release. What is the second generation? Q51? Can't use Q60 because it's already used. Will it leapfrog to Q80? If so, the third generation will be in the hundreds.
#35
12-18-2012, 01:09 PM
Makes sense now.... new CEO came from Audi, so obviously he wants to copy that...
http://blog.caranddriver.com/infinit...topping-sedan/
The renaming is Johan de Nysschen’s first big, visible move since taking the CEO spot at Infiniti in July. Lured from Audi, de Nysschen’s charge is to reposition Infiniti from Acura-level purveyor of leathery Nissans to a global luxury brand that can rake in money from beyond the borders of NAFTA.
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#37
12-18-2012, 02:01 PM
Some snippets from the Infiniti social brand manager on the FB.
"...model badging will appear on the top right and where appropriate, AWD will be badged on the lower left-hand side of the rear deck lid. Powertrain identification will be badged on the front fenders of each model, just behind the front wheels."
"IPL will remain for Coupe and Convertible, appearing after the model name, for example Q60 IPL. Technology components such as powertrain identification (including hybrid and engine displacement/fuel type) will be badged on the front fenders of each model."
"...model badging will appear on the top right and where appropriate, AWD will be badged on the lower left-hand side of the rear deck lid. Powertrain identification will be badged on the front fenders of each model, just behind the front wheels."
"IPL will remain for Coupe and Convertible, appearing after the model name, for example Q60 IPL. Technology components such as powertrain identification (including hybrid and engine displacement/fuel type) will be badged on the front fenders of each model."
#39
12-18-2012, 03:09 PM
#41
12-18-2012, 03:25 PM
...lol
#44
12-18-2012, 03:35 PM
#45
12-18-2012, 03:36 PM