Infinitis new naming scheme
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Introducing the new "q" line
Sent on behalf of
Ben Poore, vice president, Infiniti Americas
New Infiniti Naming Strategy
This evening, Johan de Nysschen, president, Infiniti Motor Company, Limited, will announce a new naming strategy for Infiniti beginning with the 2014 model year. It is another important step in positioning Infiniti as a premium automotive brand and enables us to expand our current product portfolio, while also communicating a clear and logical hierarchy within our model line.
Infiniti model names will now be simply based on the Q prefix for sedans, coupes and convertibles, and the QX prefix for crossover and sport utility vehicles. Each model will be further identified by a double digit, representing hierarchy within the Infiniti line, rather than the current strategy that is based on engine displacement.
The choice of the Q-based naming structure not only pays homage to Infiniti’s heritage of the iconic Q45 flagship sedan that launched the brand in 1989, but is also based on consumer research across Infiniti’s three largest global sales regions that “Q” carries connotations of premium, luxury and performance. The research also indicated that consumers were very accepting of the new naming strategy, with many being quite positive about it.
The first vehicle to have the new naming strategy will be the Infiniti Q50, an all-new luxury sports sedan that will debut at the North American International Auto Show in Detroit on January 14.
Current Infiniti models will reflect the new naming strategy beginning with the 2014 model year, and will appear in Infiniti retailer showrooms beginning this spring.
As with any change, I realize there may be some challenges, but I assure you that we are here to support all facets of the business during this transition, most importantly our customers and retailers. We all share a common passion for the Infiniti brand, and the new naming strategy is a positive step towards the future of Infiniti.
Ben Poore, vice president, Infiniti Americas
New Infiniti Naming Strategy
This evening, Johan de Nysschen, president, Infiniti Motor Company, Limited, will announce a new naming strategy for Infiniti beginning with the 2014 model year. It is another important step in positioning Infiniti as a premium automotive brand and enables us to expand our current product portfolio, while also communicating a clear and logical hierarchy within our model line.
Infiniti model names will now be simply based on the Q prefix for sedans, coupes and convertibles, and the QX prefix for crossover and sport utility vehicles. Each model will be further identified by a double digit, representing hierarchy within the Infiniti line, rather than the current strategy that is based on engine displacement.
The choice of the Q-based naming structure not only pays homage to Infiniti’s heritage of the iconic Q45 flagship sedan that launched the brand in 1989, but is also based on consumer research across Infiniti’s three largest global sales regions that “Q” carries connotations of premium, luxury and performance. The research also indicated that consumers were very accepting of the new naming strategy, with many being quite positive about it.
The first vehicle to have the new naming strategy will be the Infiniti Q50, an all-new luxury sports sedan that will debut at the North American International Auto Show in Detroit on January 14.
Current Infiniti models will reflect the new naming strategy beginning with the 2014 model year, and will appear in Infiniti retailer showrooms beginning this spring.
As with any change, I realize there may be some challenges, but I assure you that we are here to support all facets of the business during this transition, most importantly our customers and retailers. We all share a common passion for the Infiniti brand, and the new naming strategy is a positive step towards the future of Infiniti.
Last edited by clos13; Dec 18, 2012 at 06:40 PM.
Infiniti changing line up to Q....
http://www.foxnews.com/leisure/2012/...entire-lineup/
I kind of don't like the idea especially since the numbers on current and older models correspond to the engine size G20=2.0L, Q45=4.5L, G35=3.5L, G37=3.7L ect.New model Q60= 6.0 Q70=7.0 ..? I highly dough it
This is exactly what I was thinking. That or price value drops rock bottom
This might have made sense to someone on paper, but have they sat around saying "Q" out loud? It's not a strong consonant sound, sounds more like people are coughing or have phlegm in their throat. "G" just sounds better.
Dear Infiniti Fans,
We love you dearly. And we know you love the brand. Which means it’s only natural that you may feel surprised by the announcement that we plan to change our nomenclature philosophy. No one likes change.
It was a tough decision, we like our current model names as much as you do. But we had no choice but to change. Let me explain.
...
1. We are embarking on a massive product offensive, and these new cars need names. There are no suitable combinations of Alphanumeric naming options remaining which are not already trademarked by another automaker. In order to expand our line up with the fascinating new models we are developing, we must create a more flexible nomenclature philosophy.
2. Our new advanced technology engines under development will be smaller, lighter, more fuel efficient yet more powerful. And we will introduce some exhilarating performance machines in the future. I'm sure you will agree, it would be a bit odd to have a powerful, luxurious and refined V8 powered Infiniti M56, then position a new high-tech 550+ horsepower performance flagship for the Infiniti M range above it, using a potent charged induction V6, but then call it Infiniti M30, which we would be obliged to do, following our current naming logic.
3. Infiniti is becoming a global brand now, we are already active in almost 50 countries, the majority only very recently. Our new customers are unfamiliar with the brand and struggle to understand our range hierarchy. Is a JX above or below an FX? Where does an EX fit? What is the relationship between G and Infiniti M? Research confirms the majority of newcomers to our brand consider the naming to be somewhat arbitrary and confusing.
4. Infiniti owns the naming assets of Q plus double digit, and QX plus double digit. And it is a permanent part of our heritage.
So the solution is pretty straightforward - use Q for cars, QX for crossovers, and double digits in increments of ten, to denote hierarchy, linked to the price point of the model, not size and not engine displacement. And no, we won’t call all-wheel drive models Q50X or QX50X. The fact that a model may feature four wheel drive, will be indicated by specific badging describing this feature on the car, and is not part of the model name.
The really exciting implication of all this, is that it prepares the way for the introduction of several fascinating new models, above and below the current line up, a wider range of powertrains, including some truly stunning performance cars in our future.
So there is only good news for all Infiniti fans around the globe. We are working very hard to bring you great products, a great brand and a compelling ownership experience. And we are really confident you will love the new Q50. It's simply that good.
Warmest regards
Johan de Nysschen
President
Infiniti Motor Company Limited
We love you dearly. And we know you love the brand. Which means it’s only natural that you may feel surprised by the announcement that we plan to change our nomenclature philosophy. No one likes change.
It was a tough decision, we like our current model names as much as you do. But we had no choice but to change. Let me explain.
...
1. We are embarking on a massive product offensive, and these new cars need names. There are no suitable combinations of Alphanumeric naming options remaining which are not already trademarked by another automaker. In order to expand our line up with the fascinating new models we are developing, we must create a more flexible nomenclature philosophy.
2. Our new advanced technology engines under development will be smaller, lighter, more fuel efficient yet more powerful. And we will introduce some exhilarating performance machines in the future. I'm sure you will agree, it would be a bit odd to have a powerful, luxurious and refined V8 powered Infiniti M56, then position a new high-tech 550+ horsepower performance flagship for the Infiniti M range above it, using a potent charged induction V6, but then call it Infiniti M30, which we would be obliged to do, following our current naming logic.
3. Infiniti is becoming a global brand now, we are already active in almost 50 countries, the majority only very recently. Our new customers are unfamiliar with the brand and struggle to understand our range hierarchy. Is a JX above or below an FX? Where does an EX fit? What is the relationship between G and Infiniti M? Research confirms the majority of newcomers to our brand consider the naming to be somewhat arbitrary and confusing.
4. Infiniti owns the naming assets of Q plus double digit, and QX plus double digit. And it is a permanent part of our heritage.
So the solution is pretty straightforward - use Q for cars, QX for crossovers, and double digits in increments of ten, to denote hierarchy, linked to the price point of the model, not size and not engine displacement. And no, we won’t call all-wheel drive models Q50X or QX50X. The fact that a model may feature four wheel drive, will be indicated by specific badging describing this feature on the car, and is not part of the model name.
The really exciting implication of all this, is that it prepares the way for the introduction of several fascinating new models, above and below the current line up, a wider range of powertrains, including some truly stunning performance cars in our future.
So there is only good news for all Infiniti fans around the globe. We are working very hard to bring you great products, a great brand and a compelling ownership experience. And we are really confident you will love the new Q50. It's simply that good.
Warmest regards
Johan de Nysschen
President
Infiniti Motor Company Limited
Last edited by rsingerG35; Dec 19, 2012 at 11:31 AM.
