G37 sedan fuel economy?
Originally Posted by ugaexploder
marketing, is that what you have a degree in? must've been real tough. 


PS - No, I don't have a marketing degree, but apparently I fooled you into believing I do.

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Last edited by 350Zed; Mar 18, 2008 at 09:38 PM.
Originally Posted by Mr_Ryte
Guys; don't bother trying to figure out the marketing strategy of Nissan/Infiniti. You'll only end up with a MAJOR migraine.

Nissan/Infiniti has a fairly simple marketing strategy in North America of being the value-performance leader in every segment they compete in. Typically, that means the highest stated horsepower rating in each respective class, while also maintaining a cost model near the bottom of each segment.
The G35 directly targetted the BMW 330i and Audi A4 3.0 when it was first released. Today, BMW has gone upmarket with the 335i, Audi has taken a less performance-oriented approach with the A4 (and has focused its higher-performance offerings at a higher price-point with S4 and RS4 models), and Lexus and Mercedes have both recognized the entry-level performance sedan market as a key medium volume segment.
I think that Infiniti sees the 335i as the new benchmark, and will directly aim a new G37 Sedan directly at it for '09. They'll out-spec BMW on paper with 330 bhp (vs. 300 bhp for the 335i), while at the same time continuing to undercut BMW on cost by a wide margin. You'll also see the 7AT tranny give the G37 shorter gearing to give it a 335i-matching 0-60 time (which, unfortunately, is the benchmark used by all the car rages to compare similar product, along with peak bhp ratings).
See... that wasn't so hard.

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Originally Posted by 350Zed
I disagree.
Nissan/Infiniti has a fairly simple marketing strategy in North America of being the value-performance leader in every segment they compete in. Typically, that means the highest stated horsepower rating in each respective class, while also maintaining a cost model near the bottom of each segment.
The G35 directly targetted the BMW 330i and Audi A4 3.0 when it was first released. Today, BMW has gone upmarket with the 335i, Audi has taken a less performance-oriented approach with the A4 (and has focused its higher-performance offerings at a higher price-point with S4 and RS4 models), and Lexus and Mercedes have both recognized the entry-level performance sedan market as a key medium volume segment.
I think that Infiniti sees the 335i as the new benchmark, and will directly aim a new G37 Sedan directly at it for '09. They'll out-spec BMW on paper with 330 bhp (vs. 300 bhp for the 335i), while at the same time continuing to undercut BMW on cost by a wide margin. You'll also see the 7AT tranny give the G37 shorter gearing to give it a 335i-matching 0-60 time (which, unfortunately, is the benchmark used by all the car rages to compare similar product, along with peak bhp ratings).
See... that wasn't so hard.
.
Nissan/Infiniti has a fairly simple marketing strategy in North America of being the value-performance leader in every segment they compete in. Typically, that means the highest stated horsepower rating in each respective class, while also maintaining a cost model near the bottom of each segment.
The G35 directly targetted the BMW 330i and Audi A4 3.0 when it was first released. Today, BMW has gone upmarket with the 335i, Audi has taken a less performance-oriented approach with the A4 (and has focused its higher-performance offerings at a higher price-point with S4 and RS4 models), and Lexus and Mercedes have both recognized the entry-level performance sedan market as a key medium volume segment.
I think that Infiniti sees the 335i as the new benchmark, and will directly aim a new G37 Sedan directly at it for '09. They'll out-spec BMW on paper with 330 bhp (vs. 300 bhp for the 335i), while at the same time continuing to undercut BMW on cost by a wide margin. You'll also see the 7AT tranny give the G37 shorter gearing to give it a 335i-matching 0-60 time (which, unfortunately, is the benchmark used by all the car rages to compare similar product, along with peak bhp ratings).
See... that wasn't so hard.

.
Yes, I know what you're thinking, and EVERY SINGLE EMPLOYEE at our dealership said the same thing.
i guess it could work either ways,
if they see 328 as benchmark, for the same price, the G offer more performance
if they see 335 as benchmark, the G is priced lower for similarly equipped model
more bang for the buck with the G either ways
they need a high performance model now, like bimmer/audi,.. 3.7 doesn't cut it, but 3.8 will (vhr38tt)
if they see 328 as benchmark, for the same price, the G offer more performance
if they see 335 as benchmark, the G is priced lower for similarly equipped model
more bang for the buck with the G either ways
they need a high performance model now, like bimmer/audi,.. 3.7 doesn't cut it, but 3.8 will (vhr38tt)
Gas mileage is becoming more important for me, and the poor current fuel economy is a factor.
Compared to the low of $1.259/gal, the current $3.20/gal is significantly higher. I can afford it, but don't like spending the money, nor sending the fuel dollars to people like Chavez or countries like SA.
Which means that I am more likely to do one of the following: buy a car with significantly better fuel economy in a couple years, like a hybrid, or just keep the car. Still be burning the fuel, but still overall cheaper to keep the car.
The possible G37 sedan sounds nice except for fuel economy. Hardly a must buy.
Compared to the low of $1.259/gal, the current $3.20/gal is significantly higher. I can afford it, but don't like spending the money, nor sending the fuel dollars to people like Chavez or countries like SA.
Which means that I am more likely to do one of the following: buy a car with significantly better fuel economy in a couple years, like a hybrid, or just keep the car. Still be burning the fuel, but still overall cheaper to keep the car.
The possible G37 sedan sounds nice except for fuel economy. Hardly a must buy.
Originally Posted by kevink
The possible G37 sedan sounds nice except for fuel economy. Hardly a must buy.
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