Risky Coors Ad Mocking Torontonians
Joined: Nov 2003
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From: Rothesay, New Brunswick, Canada
Risky Coors Ad Mocking Torontonians
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From: The 519.. You knowwwwww
What a dumb idea, how could this have generated any more sales by offending people? Where do people think this sh*t up? Ugh, this gets under my skin.
Last edited by CDN_G35; Aug 19, 2009 at 11:14 AM. Reason: Sp.
When I first read it, I thought about the tempature... Frost brewed etc... Canada is cold in the winter, but I can see how people from Toronto could take it the wrong way.
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From: West Coast Canada
this is hillarious. it appears the driving force behind the removal of these ads was a woman on vacation from TO who saw the ad and got offended and complained to Coors.
Coors received 10 (yes, only 10!) complaint emails/calls and decided to pull the slogan. they are physically removing 30 billboard ads around Vancity as we speak, after spending who knows how much on the ad campaign. this slogan is a superficial jab at our rivals to the east, all in good fun. BC'ers get joked about all the time: weed-smoking, tree-hugging, NDP hippies etc...and we get that, it rolls of our shoulders. developing thick skin is part of growing up and helps immensely with daily "disturbances" such as this.
2 issues here: the first is that somebody was horrified enough to take the time/effort to formally complain about something as innocuous as this - are you kidding me? the second is that Coors pulled the ad after 10 complaints - big deal.
i'm guessing the execs who made the decision to pull the ad are based in the east and sympathized with the whiners. it is a well-established western-Canada tradition to lightly bash the TO crowd. most of the mockery surrounds sports (mainly the Leafs) and the heavy bias that TO teams have on TV coverage. for instance; every early HNIC game involves the Leafs, no matter how brutal they are at the moment.
anyhow, Coors is likely to benefit greatly from this exposure. the people who whined probably aren't beer drinkers anyways so they lost nothing. actually, they likely will solidify their position with fans of their product (not me) - at least west of TO.
Coors received 10 (yes, only 10!) complaint emails/calls and decided to pull the slogan. they are physically removing 30 billboard ads around Vancity as we speak, after spending who knows how much on the ad campaign. this slogan is a superficial jab at our rivals to the east, all in good fun. BC'ers get joked about all the time: weed-smoking, tree-hugging, NDP hippies etc...and we get that, it rolls of our shoulders. developing thick skin is part of growing up and helps immensely with daily "disturbances" such as this.
2 issues here: the first is that somebody was horrified enough to take the time/effort to formally complain about something as innocuous as this - are you kidding me? the second is that Coors pulled the ad after 10 complaints - big deal.
i'm guessing the execs who made the decision to pull the ad are based in the east and sympathized with the whiners. it is a well-established western-Canada tradition to lightly bash the TO crowd. most of the mockery surrounds sports (mainly the Leafs) and the heavy bias that TO teams have on TV coverage. for instance; every early HNIC game involves the Leafs, no matter how brutal they are at the moment.
anyhow, Coors is likely to benefit greatly from this exposure. the people who whined probably aren't beer drinkers anyways so they lost nothing. actually, they likely will solidify their position with fans of their product (not me) - at least west of TO.
Last edited by canucklehead; Aug 19, 2009 at 11:13 AM.
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Joined: Feb 2008
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From: The 519.. You knowwwwww
this is hillarious. it appears the driving force behind the removal of these ads was a woman on vacation from TO who saw the ad and got offended and complained to Coors.
Coors received 10 (yes, only 10!) complaint emails/calls and decided to pull the slogan. they are physically removing 30 billboard ads around Vancity as we speak, after spending who knows how much on the ad campaign. this slogan is a superficial jab at our rivals to the east, all in good fun. BC'ers get joked about all the time: weed-smoking, tree-hugging, NDP hippies etc...and we get that, it rolls of our shoulders. developing thick skin is part of growing up and helps immensely with daily "disturbances" such as this.
Coors received 10 (yes, only 10!) complaint emails/calls and decided to pull the slogan. they are physically removing 30 billboard ads around Vancity as we speak, after spending who knows how much on the ad campaign. this slogan is a superficial jab at our rivals to the east, all in good fun. BC'ers get joked about all the time: weed-smoking, tree-hugging, NDP hippies etc...and we get that, it rolls of our shoulders. developing thick skin is part of growing up and helps immensely with daily "disturbances" such as this.
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Joined: Jun 2009
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From: Ontario, Canada
Read about this yesterday in the Star.
Here is what I have to say...
1. The ad is funny/clever, so props for that. Good marketing is about creativity. I prefer this ad over one which portrays a “lifestyle” you experience when you drink a certain beverage.
2. I'm from TO and I'm not offended... as going back to my first point, it's meant to be funny.
3. The ad says "most" not all.
4. Those from TO who really get offended reinforce the stereotypes about Torontonians even more.
I'm almost certain Coors outsources their marketing to an outside agency... of course Coors would still be the one approving the ads if that's the case.
If I have an issue with the ad, it is this... alcohol companies should not be associated with Olympics/sports. And yeah, I know not everyone will agree with that either.
Here is what I have to say...
1. The ad is funny/clever, so props for that. Good marketing is about creativity. I prefer this ad over one which portrays a “lifestyle” you experience when you drink a certain beverage.
2. I'm from TO and I'm not offended... as going back to my first point, it's meant to be funny.
3. The ad says "most" not all.
4. Those from TO who really get offended reinforce the stereotypes about Torontonians even more.
I'm almost certain Coors outsources their marketing to an outside agency... of course Coors would still be the one approving the ads if that's the case.
If I have an issue with the ad, it is this... alcohol companies should not be associated with Olympics/sports. And yeah, I know not everyone will agree with that either.
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I don't know, the ad has some relevance:
I'm from Toronto and I'm pretty damn cool
Regardless, I think it's pretty funny, people these days have absolutely no sense of humor - everything is offensive and begs objection, that's what I find annoying.
I'm from Toronto and I'm pretty damn cool
Regardless, I think it's pretty funny, people these days have absolutely no sense of humor - everything is offensive and begs objection, that's what I find annoying.
Joined: Nov 2003
Posts: 30,233
Likes: 175
From: Rothesay, New Brunswick, Canada
I agree with what has been posted so far. I actually found the ad to be both humourous and clever(albeit on the high side of riskiness). I'll admit that I didn't want to state this out of the gate not knowing what GTA member's reactions might be. Having said that though, I can see how some people could be offended by it.
Lol. It's humorous and clever and should result in a lot more publicity and support for their company. Maybe not amongst some Torontonians but that's the price of attempting the campaign in the first place.
