FN BS Cicis Pizza
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It's also to build a strong brand recognition... if they're looking to expand, they sometimes advertise in the new area a few years ahead of time to get the brand recognition for when they do open up out there.
If you see Sonic commercials all the time, if and when they open one near you, you'll most likely know what it is, where they are, when they're opening (when you see the place being built), and what you want to get there when they open. And you most likely won't just pass the place up since you've been seeing the commercials for so long (as opposed to some other chain you've never heard about yet). This way, they'll have customers the day they open.
If you see Sonic commercials all the time, if and when they open one near you, you'll most likely know what it is, where they are, when they're opening (when you see the place being built), and what you want to get there when they open. And you most likely won't just pass the place up since you've been seeing the commercials for so long (as opposed to some other chain you've never heard about yet). This way, they'll have customers the day they open.
#15