A dealer ploy to get me to buy another car???

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Jun 6, 2005 | 08:41 AM
  #1  
Got this in the mail this weekend. It came from my dealership, although I'm wondering what they really want. Is it my car, or more of my business? The way I read the following, they'll buy it and give me cash or allow some kind of a trade in.


***Note, they DID misspell "Infiniti" twice...***

Dear Eric,
As the inventory purchasing director for <insert my dealer here> I am requesting the opportunity to acquire your Infinity G35. Our records indicate this vehicle is still in your possession. We currently have a need for your vehicle. Please contact me to arrange a time to receive a written offer to acquire your Infinity G35. Because your vehicle is on our "hot list" we can offer you an excellent trade-in value at this time. Our records also indicate that you are eligible to trade in your vehicle REGARDLESS of YOUR CURRENT PAYOFF. <insert my dealer here> will pay off your trade as part of the retail transaction if a deal is achieved. Please contact me at XXX-XXX-XXXX to set up a time to receive a written trade or purchase estimate.

Sincerely,








Legit? Scam? Some truth?

Thoughts?
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Jun 6, 2005 | 08:52 AM
  #2  
weird...I can't help but think that it's a scam because I can't believe that they would spell Infiniti wrong...
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Jun 6, 2005 | 08:55 AM
  #3  
Quote: weird...I can't help but think that it's a scam because I can't believe that they would spell Infiniti wrong...

The strange thing is... The phone number listed is for the dealer. I think the secretary just screwed up.
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Jun 6, 2005 | 08:56 AM
  #4  
could be...just call and ask...the curiosity would be killing me...A dealer, asking you to bring back ur car...i dunno its just so freakin weird...
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Jun 6, 2005 | 09:04 AM
  #5  
Quote: Got this in the mail this weekend. It came from my dealership, although I'm wondering what they really want. Is it my car, or more of my business? The way I read the following, they'll buy it and give me cash or allow some kind of a trade in. ...
Over the years I have received similar bulk mailings about cars that I own, homes that I own, and probably other items. I suspect it's "legit" - but not necessarily with your best interests at heart.
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Jun 6, 2005 | 09:11 AM
  #6  
Search...this thing happens all the time. All it is is an invitation to trade in your car for a new one. You WILL NOT get any more than the trade-in value, your car is not "hot" or "in demand" any more than anyone else's. They will screw you over somewhere, whether in the trade-in or financing or the cost of the new vehicle. ANY dealer will take ANY trade in if you sell it to them cheaply enough. Dream on.
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Jun 6, 2005 | 09:14 AM
  #7  
I got this same exact letter, but it said "your 1995 Nissan Maxima is in high demand!"

lol
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Jun 6, 2005 | 09:21 AM
  #8  
Quote: I got this same exact letter, but it said "your 1995 Nissan Maxima is in high demand!"

lol

and I'm sure they offered you top dollar too.
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Jun 6, 2005 | 09:56 AM
  #9  
Got a similar letter from my Ford dealer for my 2000 Mustang that doesn't even exist anymore...

Just another method to get you to come and buy a new car.
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Jun 6, 2005 | 10:35 AM
  #10  
They have been doing this for years. They want you to go into the dealership so they can get you into a new car.

Ways a car dealership makes money are the following:
The new car, trade-ins, financing and serives.

Even if there is no demand, they will always say its in high demand for them.
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Jun 6, 2005 | 11:20 AM
  #11  
They sent me the same letter for my 03 red 6mt coupe
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Jun 6, 2005 | 11:25 AM
  #12  
Read this:

http://www.edmunds.com/advice/buying...2/page007.html

Although this guy uses the phone it is the exact same principle.
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Jun 6, 2005 | 01:06 PM
  #13  
Some moron used a spell check on it and "fixed" infiniti... They are just trying to get you to come in and buy a new car; its not a scam really; it is what it is.
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Jun 6, 2005 | 01:14 PM
  #14  
Well that makes it a semi scam then because they are representing that they are 'in need' of his car when there are hundreds of them rolling around at wholesale auctions and they are really trying to get him to buy a new car.
Representing one thing and then reversing field to another is 'bait-and-switch' . Me no like.
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Jun 6, 2005 | 01:38 PM
  #15  
LOL, yes just a ploy to get you in and interested in another car. If you're not in the market, then just ignore it.

C.
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